Learning how to market as a realtor can be tough. Today, the real estate marketplace has a prominent presence in the digital world, with new social networks appearing often.

Having online profiles on websites like YouTube, Facebook, Twitter, and Instagram is a great way to put your name out there, grow your company, and connect with potential clients. Whether you’re looking to get a couple more Facebook likes or increase Instagram engagement, a little inspiration can go a long way, and that’s why we’ve searched the web to bring you 5 Realtors Doing Amazing Marketing You Can Learn From Today. 

How to Market as a Realtor — With Examples

1. Debe Maxwell – Pinterest & Twitter

Debe Maxwell Pinterest

Debe Maxwell is successful on social media because she continuously presents her followers with clear and concise information. By making her content understandable for people, including those who are in the real estate world and those who are not, she’s promoting engagement and shareability. Her Pinterest profile has over 2000 followers, no doubt due to the fact that all the home pictures she shares have relevant information attached. Her Twitter profile is similar, she gives people the real estate facts they’re looking for.

2. Edward Foley – Twitter

Edward Foley’s Twitter game is strong. From his profile, we can see that he maintains a positive relationship with clients long after they sign the paperwork for their new homes. This shows his commitment to his customers. Keeping a good connection after you sell to someone is a great way to be in contact in case there are any questions about home renovations or local news and events. Clients should have a real estate agent that truly cares about their needs and wants.

3. Jessica Edwards – Youtube

With almost 13,000 subscribers and close to 2 million views on her videos, Coldwell Banker’s Jessica Edwards has utilized YouTube to make a name for herself in the real estate world. She definitely knows how to market as a realtor. Located in Wilmington, North Carolina, Edwards has even received local and national recognition for her efforts in the use of technology and video. YouTube has helped her connect with homebuyers and peers and has allowed her to build a respected reputation in the industry. She’s now branded as The Carolinas Finest – Jessica Edwards and Associates.

4. Garbutt & Dumas – Instagram


The Garbutt & Dumas real estate team, based in New Westminster, British Columbia, are ranked amongst the top realtors in Vancouver. The photos on their Instagram and Twitter profiles are beautiful and engaging. With over a thousand followers on each network, they know that the right pictures, along with the right captions and hashtags, will bring in the right audience. When you connect with the Garbutt & Dumas team, you see people instead of a company.

5. Patrick Gillis – Personal Facebook Page

Just Listed 36 Blantyre Ave in the Beach
A fabulous cottage sitting on a MAJESTIC 50′ X 200′ lot
Offered at $1,500,000…

Posted by Patrick Gillis on Friday, May 25, 2018

If anyone understands the importance of keeping things fun and personal on social media, it’s Toronto-based real estate agent Patrick Gillis. His personable nature is evident through his Facebook page and YouTube channel. He gives off a welcoming impression, making it known that he’s someone you can reach out to when it comes to your home-buying needs. His energy and positivity attract clients because they know these traits will make the home buying process a lot more fun.  

One of the great things about real estate is you can learn from professionals around the country, and in this case internationally, to bring the best tactics to your own local campaigns. So the next time you’re wondering how to market as a realtor, we hope these five rockstar agents above can give you a little inspiration.

If you’re looking for bonus content, here is a podcast episode with some practical marketing advice from Brandon Doyle.

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